No matter what
kind of business you’re running, customer loyalty is incredibly important. Just
think of it this way – studies have shown that repeat customers tend to spend
67 percent more than new customers. This means that besides trying to attract
new people to your business, you also have to make sure you give existing
customers reasons to come back. But how exactly do you create and keep up
customer loyalty? Listed below are five strategies you can’t go wrong with.
Deliver excellent customer
product is a must but there’s much more customers take into consideration when
deciding whether they’ll come back. This is why you should always aim at
delivering excellent customer experience. This includes everything from the
moment a customer enters your store to the point at which they use your
product. It is sometimes a good idea to consider and talk through your customer service goals with your colleagues so everyone knows what they are aiming to achieve. This is a good way to make sure the whole company is on the same page. Get the customer experience in your business right and not only will
people who buy from you come back but they’ll also bring their friends and
family members along. Start by eliminating customer frustration by allowing
self-service and offering help only if they need it. Another important aspect
of your work to pay attention to is customer service. Train your customer service team, offer help
through various channels, and you’ll have nothing to worry about.
Know your core values
shopping at companies that share their values. Therefore, if you want people to
connect with your business and keep coming back, they need to know what your
company stands for. Your safest bet is to do some research and align your core
values with those of your target audience. Of course, it’s not enough just to
determine your values, you also have to incorporate them into your processes.
Display your values on social media and you can expect your followers to turn
into regular customers. Just take a look at how Adidas puts emphasis on
performance and considers sports to be the foundation for all we do. This
allows them to connect with athletes and anyone who’s into sports on a much
Start a loyalty program
One of the most effective ways to encourage customers to stick around is to start a loyalty program, which you can learn more about at websites like epsilon.com. All you need to do is come up with a system that rewards the customers who decide to buy from you again or bring a new customer. Most business owners opt for a point system and reward customers once they accumulate a certain amount of points. In case you’re looking for inspiration, just take a look at the loyalty program experts at AskGamblers offer. Implementing a point system is both easy and cheap, which is exactly why so many companies use it. Instead of spending any money, you can just offer discounts and freebies to customers who show loyalty. If you want to do something different, you can design promotional products for those who keep coming back.
Be on social media
Let’s face it,
social media now plays a huge role in the world of marketing. Whether you want
to attract people to your business or build loyalty, platforms like Facebook and Instagram are the
place to be. It’s just that these platforms give you a chance to communicate
directly with your customers, encouraging them to connect with your company on
a higher level. Of course, it’s not enough to just set up pages for your
business and leave them be. You have to keep coming up with quality content to
share on your pages and respond to every comment you get, even negative ones.
Just make sure you’re always polite and ready to answer any question your
followers might have. When customers reach out to you through a message, try to
respond as quickly as possible.
It’s common for
businesses in every niche to make promises they simply can’t keep. However,
this does more bad than good as people don’t like being lied to. Whether we’re
talking about your product’s performance or statistics you use for business promotion,
telling truth is the way to go. Keep in mind that your customers only know what
you tell them. This means that if you over-promise, it’s much easier for them
to feel dissatisfied with your product and choose to turn to someone else next
time. On the other hand, if you’re honest when marketing your company, you’ll
build customer trust which goes a long way towards getting shoppers to fall in
love with your brand. Keep product descriptions and promotional offers accurate
and there should be nothing stopping you from building a large base of loyal
The bottom line
In today’s business climate, it cannot be stressed enough just how
important customer loyalty is. Every customer who decides to come back
increases your sales, gives your profits a boost and helps the company grow.
Give these five strategies a go and you can be assured one-time customers will
start turning into loyal followers of your brand.